News & Press
Clash Group launches Impact-Mobi - world's first global affiliate network dedicated to mobile
Potential to reach 60 billion impressions from 220 countries with full transparency to decide which sites ads will appear on, based on ROI
iba-admin
Thu, 12/06/2012 - 09:30
NY, London | #CLASH PR
The new service, which harnesses ground-breaking new technologies, means businesses and brands can now run targeted mobile advertising campaigns with the transparency to see which sites are generating the most successful leads so that frequency of ads on a particular site can be increased or decreased accordingly. Impact-Mobi is an important extension of Clash Group's traditional web based affiliate marketing capabilities.
With Impact-Mobi, brands can access mobile users in 220 countries resulting in a potential 60 billion monthly impressions. The chance of generating successful leads is dramatically increased due to the distinctive tracking abilities of Impact-Mobi which allows brands to target – and re-target – specific mobile users. Payment is on a 'results only' basis to ensure a high ROI. The technology also lets brands control which particular sites their ads appear on, allowing inappropriate sites to be avoided and ensuring the reputation of the brand is maintained.
"We know that more people are browsing the web on mobile than on conventional digital devices - mobile browsing exceeded PC based browsing in 2010 and continues to grow" comments Simon Wajcenberg, Global CEO, Clash Group. "Despite this, no mobile specific affiliate marketing platform that complies with all international privacy regulations has been architected – until now. Impact-Mobi has removed the obstacles that prevented others success in the field and fills a clear gap in the market with a service that is in serious demand."
"Brands can target and re-target rich media, expandable banner, animated and video ads to specific mobile users and, crucially, uphold their reputation by picking and choosing which sites their ad appears on. Advertisers can now drive incremental sales and leads via mobile without cannibalizing their existing audience, whilst being able to track and analyze the campaign in real-time."