News & Press
UK Christmas digital buying countdown: week beginning 1st December
Clash Group to release statistics for online digital buying for every shopping week up until Christmas
iba-admin
Mon, 12/10/2012 - 12:19
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LONDON, 10 December 2012 - Clash Group, the leading full service digital performance media company, has released statistics on online digital buying habits and digital ads for what is traditionally the UK's busiest shopping week. Over the first week in December in the UK, statistics show:
- A 33% uplift in mobile ad spend during the first week in December compared to normal shopping periods, and a 100% increase on the period in 2011
- CTRs on mobile rose 26% compared to the average for normal shopping periods, and a 5% increase on the same holiday period in 2011
- This stands in contrast to a rise of 7% in CTRs on desktop ads compared to normal shopping periods, and a 1% increase on the same holiday period in 2011
- Interestingly, the statistics also show a 13% increase in tablet usage over normal shopping periods as marketers and consumers exploit mobile smart devices
- CTRs generated by re-targeted desktop and mobile ads was 23% higher than over normal shopping periods
“These stats confirm the dramatic growth in consumers browsing the web on mobile compared to conventional digital devices,” comments Simon Wajcenberg, Global CEO, Clash Group. “The significant rise in CTRs on mobile ads generated in the UK compared to 2011 show quite clearly how marketers and consumers have taken to their mobile devices.”
“The rain, snow and ice that covered the UK in the first week of December could be partly responsible for tempting consumers to stay in the warmth to get their Christmas shopping done rather than venture out to the icy high street.”
LONDON, 10 December 2012 - Clash Group, the leading full service digital performance media company, has released statistics on online digital buying habits and digital ads for what is traditionally the UK's busiest shopping week. Over the first week in December in the UK, statistics show:
- A 33% uplift in mobile ad spend during the first week in December compared to normal shopping periods, and a 100% increase on the period in 2011
- CTRs on mobile rose 26% compared to the average for normal shopping periods, and a 5% increase on the same holiday period in 2011
- This stands in contrast to a rise of 7% in CTRs on desktop ads compared to normal shopping periods, and a 1% increase on the same holiday period in 2011
- Interestingly, the statistics also show a 13% increase in tablet usage over normal shopping periods as marketers and consumers exploit mobile smart devices
- CTRs generated by re-targeted desktop and mobile ads was 23% higher than over normal shopping periods
“These stats confirm the dramatic growth in consumers browsing the web on mobile compared to conventional digital devices,” comments Simon Wajcenberg, Global CEO, Clash Group. “The significant rise in CTRs on mobile ads generated in the UK compared to 2011 show quite clearly how marketers and consumers have taken to their mobile devices.”
“The rain, snow and ice that covered the UK in the first week of December could be partly responsible for tempting consumers to stay in the warmth to get their Christmas shopping done rather than venture out to the icy high street.”